Lindsay Jang has never played by anyone’s rules. After arriving in Hong Kong more than a decade ago, she has made her name on shaking up the city’s dining scene, first by launching Yardbird and then by opening RONIN, Sunday’s Spirits, Sunday’s Grocery and most recently ROTI TORI, at the premium food hall concept BaseHall.
Given her career trajectory, it’s no surprise that Lindsay is one of the cities multi-hyphenate creatives pushing the city forward, adding consulting in the health and wellness space and heading up HECHO, a digital marketing agency to her list of accomplishments. Lindsay’s instagram offers a glimpse into her personal style, which she describes as comfortable, sexy and functional.
“I’ve always found fashion a form of self expression: it has the power to express who you are, what you do, how you feel and how you function as an individual,” says Lindsay. “Most importantly, you can change it whenever you want so there’s a lot of freedom in it.” Here, she talks to PAKT about style icons, what she thinks everyone should have in their wardrobe, and her number one fashion rule.
1) Describe your style in 3 words.
Comfortable, functional and sexy.

Photo by Jocelyn Tam
2) What’s the most precious item in your wardrobe and why?
I don’t think I can identify a single item, I love a lot of my pieces for different reasons and I’m also not overly attached to anything.
3) What is the best fashion advice you have received?
Invest in key staples that you can mix with random trends.


Right: Photo by Amanda Kho
4) What’s your go-to outfit?
Black bodysuit worn with vintage, Levi’s denim shorts.
5) Favourite piece you bought recently and why?
Chanel Cocoon backpack, because it’s the perfect size for my laptop, it’s also lightweight and timeless.

6) Who are your style icons?
My friends Shana Rasnavad and Kim Bui Kollar @akakimbui


7) What is a must-have clothing item everyone must own?
An old Celine knitted, floor length skirt. It can be dressed up or down, it’s feminine and it just moves so nicely.
8) What’s your personal style signifier?
Definitely bodysuits, I’m wearing one 90% of the time.

Photo by Carmen Chan
9) Less or more?
Both—depends on the situation.
10) If you could have anyone’s wardrobe whose would it be and why?
Rihanna. She just has so much flavour and her style exudes, “I don’t give a f*ck.”

Photo via @badgalriri
11) If you were an item of clothing what would you be?
A pair of Lululemon Wunder Under Full Luxtreme Asia Fit leggings in black.


12) Where do you love to shop?
Mostly online. I love MatchesFashion, SSENSE, and Carbon38.
13) If a museum asked you to donate one item from your wardrobe that represented you what would it be?
An Alexander Wang matching cropped top and midi skirt with a pair of Nikes.

Photo by David Xavier Prutting
14) What will we never find in your wardrobe?
Anything you have to dry clean.
15) What’s your number one fashion rule?
Don’t look like the clothes are wearing you and be confident in your personal style.


Left: photo by Kara Chung | Right: photo by Ja Tecson
16) What is your dream project?
Launching a fitness concept that ticks all the boxes.
17) Dream collaborator?
Jane Fonda or Cher.


18) Top 3 accounts to follow on social media
I can’t pick three! But @sweetgreen @rootednyc and @drinkghia are some of my favourites—and they’re friends.
19) Favourite fashion apps?
I don’t have any that aren’t shopping related, so it would have to be MatchesFashion and Vestiaire Collective but also iHerb.
20) Where were the last three places you travelled to and what are the can’t miss shops?
Calgary which was under lockdown so no shopping.
LA and Violet Grey for their beauty curation and collaborations.

Violet Grey on Melrose Place, LA
Tokyo and Tokyu Hands, because they have everything you could ever want, it’s like Target on steroids!

Tokyu Hands Shinjuku
Follow Lindsay Jang on @lindsayjang